Learn how to
Increase brand awareness & drive sales for your company
In Marketing for Cash-strapped Startups:
Discover your niche
Find your audience online
Build a simple, effective marketing plan
Execute your plan in 30 days or less
Test and optimize to increase traffic & leads
Get full access today for $97!
What students are saying
Naveen K.
“The Startup Marketing Course is an amazing course! It is true to its purpose and like an impeccable movie that does not stray away from its plot. Great value for money and time! Highly recommend it!
Jackie does a phenomenal job of breaking down the process into bite-size manageable pieces so that you can take immediate action… it is a succinct (NO BS) knowledge share. The course covers the fundamentals and facilitates useful tools that you can use right away.”
Vinny N.
Jacob L.
“I’m so happy I stumbled across Jackie’s marketing course because I don’t have a budget right now to pay a marketing firm. The course goes from teaching how to do personal branding and the importance of it to creating a full-out marketing strategy. It helps you get to a solid phase one, and start getting your first clients.”
“It really helped me visualize what to do what to do with my content. It helps strategize, it helps bring you from point A, not to just to point B, but to point C, D, E, F, and just down the line. It’s easy to navigate - videos, templates, its instruction and a way to communicate with Jackie herself if you have any questions.”
Struggling to crack the marketing code for your startup?
Develop A ‘Custom For You’ Marketing Plan...In ONE Course
As the CEO of a startup-focused marketing agency, I’ve talked to thousands of startup teams, and developing a marketing plan stresses them out.
Maybe you’re asking yourself these questions:
→ Who do I target, where, when, and how?
→ How do I know where to focus my efforts (and budget)?
→ I’m already strapped for resources; how will this help?
This course will guide you from planning to executing to generating leads. I created this startup marketing course to unlock all my best practices, specifically with startup teams in mind.
This startup marketing course will NOT: Hack your way to success, buy followers, go viral, or anything like that...
As is true with anything: you have to be ready to do the work to succeed.
Here’s a peek at what you will find inside the startup marketing course:
How to define and get in front of your target audience
Marketing Plan Templates (seriously, the price of the course is worth it for these templates alone)
Actionable examples and usable downloads to execute at every step (to set goals, test and adjust your plan)
Imagine eliminating the overwhelm and having instant access to the tools you need to build a marketing plan today.
That’s what you’ll find inside my course. Let’s get started.
What’s included?
Discover what’s inside the course
Build your startup marketing foundation:
How to strengthen your brand efficiently & effectively
Learn how to cultivate an audience by investing in the tools and channels that will generate maximum impact—and avoid the budget-sucking traps that don’t move the needle. Included in this module are the following assets with accompanying video tutorials:
Quick Guide: What Makes Up A Brand—Effective Branding Tips
Worksheet: Finding Your Personal Brand Voice
Quick Guide: Effective Branding Strategies for Small Businesses on a Budget
Quick Guide: LinkedIn Profile Assessment
Quick Guide: Differentiate Yourself Through Personal Branding
Worksheet: Company Branding
Quick Guide: 5 Startup Website Best Practices
Quick Guide: Novice’s Guide to SEO Basics
Marketing to everyone is marketing to no one:
How to define & master your target market
Trying to appeal to everyone is a trap. Learn how to define your target market and target audience, and develop buyer personas to get in front of the right people. Included in this module are the following assets with accompanying video tutorials:
Quick Guide: Segment Your Target Audience
Quick Guide: What Is a Buyer Persona?
Worksheet: Buyer Persona Template
Quick Guide: The Beginner’s Guide to CRM
Template: Top Prospects List
Create a kick-ass marketing plan:
How to build an actionable, achievable marketing roadmap
Being realistic about what you can get done is the most important part of creating a marketing plan. Learn how to develop a “quick and dirty” marketing plan, unique to your business. Included in this module are the following assets with accompanying video tutorials:
Worksheet: Goal & KPI Setting, including a list of benchmarking resources
Worksheet: Crafting a Value Proposition
Quick Guide: Your Audience’s Path to Purchase
Worksheet: Buyer’s Journey Template
Worksheet: Content Roadmap
Put your startup marketing plan into action:
How to execute the plan & stay consistent
Consistency is the key to a successful marketing program. Learn how to create (and strategically repurpose) content to build a simple, impactful marketing plan. Included in this module are the following assets with accompanying video tutorials:
Quick Guide: How to Create Marketing Your Audience Wants
Quick Guide: How to Produce Video on a Startup Budget
Quick Guide: Writing Simple & Effective Blogs
Quick Guide: Keys to Email Marketing That Works
Quick Guide: How to Manage Your Social Media Presence
Template: Social Media Calendar
Optimize your startup marketing results:
How to test & adjust your plan with data
You’re investing in implementing a marketing program—so let’s make sure you’re tracking results properly and adjusting your strategy accordingly with these simple tips. Included in this module are the following assets with accompanying video tutorials:
Quick Guide: What is Lead Scoring?
Worksheet: Lead Scoring Template
Quick Guide: Testing & Optimizing
Quick Guide: Measure Your Marketing ROI
Template: Monthly Marketing Report
Want to try the course for free?
Check out the first of five course modules now—including video overviews for each section and downloadable worksheets & templates. No purchase required.
Purchase Marketing for cash-strapped startups today and you’ll get:
25 videos to learn content at your own pace
11 actionable worksheets & templates—just fill them in and go
16 quick guides to learn key concepts
A comprehensive list of startup-friendly (read: budget-friendly) tools & resources
Examples of startups that got it right
The marketing resources my agency uses in our paid marketing retainers
Finally, you’ll get all of the tips, tricks and secrets I’ve gathered from advising hundreds of startups on their marketing
Questions about the course? Read on.
What qualifies you to teach me startup marketing?
Great question! I’m the founder and CEO of Accelity, an agency that helps software-as-a-service (SaaS) startups get revenue and grow faster—we’ve been working with startups for over 8 years! I also mentor student startups and professionals through The Commons, Building Brave, and as a Golden Angels Advisor. On Linkedin, I spark daily discussions about what it takes to start and grow a company. I know I can’t mentor or even talk directly with every startup in the world, so I decided to centralize my knowledge into one value-packed, affordable course.
How is this course taught, live classes or on-demand?
The course is completely self-serve in Teachable and you’ll learn at your own pace via a series of guides, worksheets, and templates. The course includes video overviews to teach you key concepts and walk you through how to use each piece.
Can I afford to execute these strategies?
Your biggest investment will be time, but the beauty of this course is it will help you narrow your focus substantially instead of trying to do it all. In terms of software and tools, I recommend all my favorite free and low-cost options to help you with every step we discuss.
We’ve already wasted thousands on marketing that didn’t produce results.
How are the strategies in this course different?
I’ve worked with so many startups who have experienced the same. Often, the problem stems from not knowing where to start, not having your fundamentals nailed down, or trying to do a little of everything. In this course, we discuss simple, proven foundational activities to focus your marketing efforts, plus high-impact strategies that I’ve seen work over and over.
I’m not a marketer. Will I be able to execute this plan myself?
You bet. I’ve created this course with founders, entrepreneurs and sales leaders in mind. I’ll teach you the basics you need to know and give you all the worksheets, resources and tips needed to help you execute successfully. Most importantly, we focus on creating an achievable marketing plan so you don’t bite off more than you can chew.
Is Marketing for Cash-strapped Startups right for you?
Still wondering whether this course is right for you? Enroll today if you want to:
Increase awareness, web traffic, conversions, and leads
Commit to doing the work to raise your company’s profile online
Build a marketing program on a bootstrap budget
Create a specific, measurable marketing plan to guide the next 6-12 months
Learn how to execute an effective marketing plan with limited resources
Test and measure to invest only in what actually works
If you answered YES to any of these questions, sign up today to get started creating and executing your marketing plan.