Episode 223. Rewriting the relationships between sales, marketing and buyers w/ Chris Heard, CEO of Olive
This episode of The Art of Entrepreneurship is for anyone who feels frustrated by the tug-of-war between buyers and sellers.
Today’s guest is a fun one because he’s a client of ours at my marketing agency, Accelity. Chris Heard is a serial entrepreneur, tech sales leader, and CEO and Co-Founder of Olive, a company on a mission to improve IT decision-making.
Chris and I have a fantastic discussion that spans why buyers and sales are always at odds and Chris’ tips for new entrepreneurs. He even turns the tables and asks me a few questions for a conversation about marketing!
About Chris Heard
Chris Heard is a serial entrepreneur, tech sales leader, and startup advisor. Currently the CEO and co-founder of Olive, Chris is on a mission to take the bias and inefficiency out of IT decision-making. His biggest passions are the ocean, travel, and his family.
Visit Chris’s: Website; LinkedIn; X
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